Businesses and design teams that  sculpt their creative output with the understanding that all devices and platforms are part of a single communication system will do well in engaging the consumer. After all, being accessible is a basic step but the most important one as everything else that is possible is based on this one.

Simple, Clean and Effective Design

Design for e-commerce sites is getting simple. Full screen images of good quality, are aesthetically pleasing and represent the service or product well. The image can also represent the values or the process of the company if that is a salience. There allowing for minimum text to play with the image and yet convey information as well as engage artistically.

Ghost Buttons

Part of the design idea is to ensure that content on the site stays minimal and become accessible when need arises. The growing need of responsive sites for consumer bases that quickly moving to mobile devices has changed design trends on bigger screens such as desktops too. Menus and buttons are collapsible or appear when hovering over an image only.

This allows for the audience to engage with the creative content on the site fully while functionality is not compromised either.

Material Design 

Building on the previous two points, it must be clear that same content is being accessed on multiple screens. However, when not optimised for different screen sizes and resolutions, the experience of a customer or a potential customer on your site will not be good. This means low conversion rates and even worse high bounce rates because the consumer will not have the chance to know about you at all.
Design ideas must be thought through regarding how it appears and functions on multiple screen sizes and resolutions. This helps in the consumer having the same standard of experience s/he is used to regardless of device used to access site content. At the same uniformity betters tracking and engagement for the brand. You will be ready to optimise future interactions.

Content – Video Content

Visual content, especially video content, is growing in 2015. All popular social networking sites are encouraging native video  platforms. This is because consumers engage more with creative visual content. your site is it has demos of services or products, or imaginative representations of the same you will do better to engage the audience and win their trust as your service is being seen by the audience. As with landing page full screen image idea, if process or ethics/values is your salience you can ensure that your consumer knows that with visual evidence. However, all content must be engaging and conversational instead of seeming preachy.

As you can see from the basic points covered, how consumers access content has become dynamic. Businesses and design teams that  sculpt their creative output with the understanding that all of these devices and platforms as part of a single communication system will do well in engaging the consumer. After all, being accessible is a basic step but the most important one as everything else that is possible is based on this one.

The logo is usually a touch point within touch points. The right logo and presentation can go a long way to bringing consumers to the interaction with a receptive attitude to your message. Approaching a logo design no longer is about getting an image that fits in the letterhead but is part of the larger project of building connections with your target community and representing the narrative of your business. It is usually these connections that direct the consumers back to your business desk when they are in need of a service or product you provide.

We at Rorko understand the need for a design that is versatile in order to perform across touch points. In today’s times creativity has the potential to trump budget size and our design approach strikes this balance to serve your objectives.

1. Cross-platform Integration

Consumption of information has become highly personalised but this does not necessarily mean it is always happening in the palm of the hand. With screen sizes ranging from 80” on smart TVs to 5” on smart phones, logos need to perform on various scales, literally and figuratively. This means that viewers have to find your representation uniformly recognisable on all these platforms. The importance of consistency across platforms to building confidence and loyalty in consumer with regard to a company cannot be overstated.

2. Representation Of The Larger Narrative

The design must be relevant to the project at hand as well represent the larger story-telling efforts. A logo efficiently binds various messages and platforms to a single point, your company. Hence its design must be an investment to ensure that it fits in the larger narrative that you wish to share with your intended audience.

3. Concept Driven

Keeping in mind the previous point a logo must begin from the story which it will represent. Hence, all the elements of design and presentation must strike this connection. Quantitative gains in a 21st century business is dependant on connections. Contextualizing the logo to the larger story and successfully presenting it, conveys your interest in building an honest relationship with your target audience based on the value addition your product/service provides.

4. Presentation in line with the rest of the design

The design once finalized must be presented in a manner that conforms with the user experience on all touch points the consumer interacts with the brand. Any inconsistency in this regard will communicate mixed signals to your potential customers making the task of building connections more difficult.

Enhancing the user experience for mobile is very significant in order for your app to become more recognized. This is essential especially for the app developers and makers who wanted their app to become a big hit.

1. Prioritize
You have to know the significance to prioritize. This is important to have the right presence in web mobile. Know how to present the proper information that is associated to your target audience. It would be best to offer them according to their needs and wants.

2. Mobile Functionality
Always give the users the right reason to effectively use your app. This is helpful and useful information that you need to remember on how to improve the user experience for mobile application that you will provide.

3. Localize Your App
Localizing your app is also a vital aspect that can improve the user interface for mobile. If your business is locally based, it will certainly be useful to have a personalized content according to the user’s physical location. You have to be creative to make the proper application that your target audience will appreciate.

4. Know the Basics
Know the basic is important for an effective and enhanced user interface for mobile. Be sure to include the best features for your app that the user can enjoy. Having the best app that offers interesting feature is a must.

5. Customize
When a certain user sign-in to your mobile app, be sure that the experience of the users are smooth. The mobile app should provide the best settings and features that will benefit the user. User loves to have a personalized application, wherein they can able to customize the application according to their needs or requirements.

6. Easy Navigation
In order to enhance the user experience, be sure to have an app that is easy to navigate. Although design is imperative, the user usually wants an app wherein they can easily navigate it. Apps that are difficult to navigate will not succeed.

7. Less Action
Too much action can be tiring and not appealing to the user. If you want them to say yes, just present few clicks. Some applications for mobile require more action, which is not great especially if you want to improve the user experience.

8. Easy to Use
The apps that you will create should be easy to use or compatible to any mobile device. Remember that not all smartphones have an advanced features, so be sure to make an app that is mobile-friendly.

9. Offer Clues
Let the user know more about you or other services that you may offer. Giving them the idea or clue about your company is an effective way for them to trust you more. When providing clues, it should be short but concise.

10. Catchy
The effective way on how you can enhance the user experience is by creating an interesting and catchy app. Boring and dry mobile application is not appealing for the users. First impression last, so be sure that is catchy and interesting.

If you are one of those persons who are confused between the term “user experience and usability”, you don’t need to worry since this is the best time for you to have a clear and better understanding about such terms. According to researches, there are several reasons why most people are confused when they read these two terms.

The first reason is that they fail to emphasize the relationship between user experience and usability and the second reason is almost all the posts are quite alike in nature. In order for you to be familiar about the relationship and difference between user experience and usability, here are some of the salient information and details that you should know.

  • According to ISO Definition, usability is merely related with satisfaction, efficiency and effectiveness that will help the specified user to attain their specified goals in a certain environment while the user experience is associated with the entire aspects of user’s experience especially when it comes in interacting with the facility, environment, service and product.
  • When it comes to website, the main intend of usability is to generate a website that is easy to utilize while the main intend of user experience is to make their respective user happy after using a certain website. Usability is also related with the ease in achieving their main goals while they are interacting with a particular website while the user experience is more concerned about the user’s way on how to perceive interaction with a certain website.
  • In line with this, usability also involves employees who greatly influence the interface of website design while the user experience will require the seamless and collective effort on those employees from different department such as interface design, industrial and graphical design, marketing and engineering.
  • It is true that user experience requires more time and effort to come up with the best possible results and the best results have a great impact in developing the relationship between the brand and the user.

It is a fact that usability has narrower concept compared to user experience since usability usually focus on the so called goal achievement especially when you are using a website. User experience can be a consequence of system performance, presentation, assistive capabilities and interactive behavior of interactive system. It simply means that the well known user experience is associated with various aspects such as usability, marketing, accessibility, HCI, ergonomics, design and human factors.

The alternative way in order for you to have an apparent and superior understanding about the relationship of user experience and usability is by simple subdividing the user experience into brand experience, desirability, usability and utility. By doing this, you will surely have a concrete understanding about the relationship and difference between user experience and usability. With all the information and details that are stated above, you can be sure that you can easily and quickly understand the real essence of user experience and usability particularly when it comes to the modern use of technology.

It gives me immense joy to share this news to all the well wishers of Rorko Technologies. We have been recognised as Top 25 website design and development companies in bangalore. I take this opportunity to thank our team and this recognition is because of our hard work and dedication.We at Rorko will continue to have #relentless atitude and innovate to give our clients the best internet based technology solutions. 2014 we plan to bring few more awesome solutions to help business matter online. 

Thank you
Parag Maste
Managing Director
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