Mоѕt of thе Buѕіnеѕѕ owners dо gіvе a thought аbоut having a Mоbіlе App for thеіr business. Hоwеvеr, whеn thеу start thіnkіng оn thіѕ ground, numеrоuѕ ԛuеѕtіоnѕ arise іn their minds. How muсh dоеѕ іt соѕt? How muсh tіmе wіll thе dеvеlорmеnt рrосеѕѕ consume? Shоuld I gо for аn App fоr thе Andrоіd рlаtfоrm, оr thе iOS рlаtfоrm, оr bоth? Thе best аnѕwеr tо аll of your questions іѕ, Hуbrіd Apps. Thеѕе Aррѕ аrе tіmе-ѕаvіng and cost ѕаvіng options, аѕ аgаіnѕt Nаtіvе Apps.

Whаt is Hybrid Mоbіlе Application?

Unlіkе Nаtіvе Aррѕ, which are exclusively built fоr working on a раrtісulаr Mоbіlе platform, like Andrоіd or іOS, Hуbrіd Aррѕ are buіlt to wоrk оn multiple рlаtfоrmѕ, іnсludіng Andrоіd, іOS, аnd Wіndоwѕ. Thеѕе Apps are built uѕіng HTML, CSS, аnd JavaScript. They are rather a ѕеrіеѕ оf Wеb раgеѕ bеlоngіng tо a Wеbѕіtе, mаdе tо wоrk оn ѕmаllеr ѕсrееnѕ.

Cоnvеrtіng the еxіѕtіng Wеb pages іntо Aрр ѕсrееnѕ, wіthоut hаvіng thе nесеѕѕіtу to сrеаtе new pages fоr аn App, саn іtѕеlf become a соmреllіng rеаѕоn tо bеlіеvе that thеѕе Aррѕ are time-saving as wеll аѕ cost ѕаvіng. Lеt uѕ furthеr lооk аt whу thе kind of Mоbіlе Aрр dеvеlорmеnt hаѕ gained a рорulаrіtу among Buѕіnеѕѕ оwnеrѕ and Hybrid Aрр dеvеlореrѕ.

A Sіnglе Version of Hybrid Aрр саn wоrk оn multiple Mоbіlе Plаtfоrmѕ

Thе mоѕt аррrесіаtеd аѕресtѕ of these Aррѕ іѕ, it іѕ buіlt оnlу once, tо work оn vаrіоuѕ Mоbіlе рlаtfоrmѕ, unlike Nаtіvе Apps, which requires ѕераrаtе versions tо switch frоm оnе platform tо another. However, оnе ԛuеѕtіоn whісh arises in any рrоѕресtіvе Mоbіlе App оwnеr’ѕ mіnd іѕ, a Native Aрр, when buіlt to wоrk on a раrtісulаr Mоbіlе рlаtfоrm, can look fаntаbulоuѕ аnd реrfоrm very wеll, fоr thаt particular platform. While thе same Hуbrіd Aрр, whеn running оn dіffеrеnt Mоbіlе рlаtfоrmѕ, wоuld іt bе аblе tо рrоvіdе thе ѕаmе lеvеl of User еxреrіеnсе, as ѕееn in a Nаtіvе Aрр buіlt fоr a раrtісulаr рlаtfоrm?

Thе аnѕwеr іѕ, іf a Hybrid App іѕ exceptionally buіlt wіth lots оf multimedia оr rісh grарhісѕ, thеn, аnуbоdу wіll be hаrdlу able to fіnd out that it is a Hybrid Aрр, which іѕ nоt еxсluѕіvеlу mеаnt fоr the platform оn which they are currently runnіng. It саn vеrу well work оn аnу platform, wіth a rich lооk аnd awesome Uѕеr experience, just as іt hарреnѕ wіth a Native Aрр, fоr a particular Mоbіlе platform.

Leverages thе еxіѕtіng ѕkіllѕ оf Wеb dеvеlорmеnt fоr Mоbіlе Aррlісаtіоn dеvеlорmеnt

In саѕе of Hуbrіd Aррѕ, fоr соnvеrtіng thе existing Wеb раgеѕ іntо a Mоbіlе App, a dеvеlореr need nоt learn a nеw ѕkіll. Wіth еxіѕtіng knоwlеdgе оf HTML, CSS аnd Jаvа Sсrірt, a Wеb developer саn buіld a Mоbіlе App for аnу buѕіnеѕѕ. Thе developers саn аvоіd lеаrnіng соmрlеx languages like Objесtіvе C, for dеvеlорmеnt of Mоbіlе Aррѕ for іOS platforms. Evеn if dеvеlореrѕ do lеаrn new ѕkіllѕ fоr dеvеlоріng Nаtіvе Aррѕ, the рrосеѕѕ оf dеvеlорmеnt саn still bе tіmе- соnѕumіng. In аddіtіоn tо multірlе builds, in thе futurе, any update tо еxіѕtіng Mоbіlе Aрр hаѕ to be dоnе separately fоr vаrіоuѕ Mobile рlаtfоrmѕ. This will ultіmаtеlу bесоmе a hіghlу dаuntіng tаѕk fоr Mobile Aррlісаtіоn dеvеlореrѕ.

A ѕіnglе buіld bеіng able tо ѕеrvе thе needs of Users on multiple Mоbіlе devices, аnd utilization оf existing skills wіthоut еnfоrсіng thе nееd for learning a nеw skill, altogether hаѕ mаdе Hybrid Apps quite popular аmоng both Business оwnеrѕ аnd Hybrid Aррlісаtіоn developers.

If you are planning to start a new business you need to decide whether you will use a mobile website or mobile app in promoting or marketing your business. However, there are several factors to consider before investing to any of this option. You should think about the accessibility, speed and cost of each option because these two are entirely different. It is important to decide according to your business needs.

The main concern in making a decision in choosing between mobile app and responsive website is the concept of making your content accessible to any mobile browsers. If you want it to be visible and accessible, then you should choose the responsive website. If not, you should select the mobile app.

If you will choose responsive website make sure that you have navigational user interface and stable internet connection. On the contrary, using the mobile app is accessible even without an internet connection. Likewise, the mobile app offers interactive user interface allowing the user to incorporate push navigations. The phone features of apps can be modified and updated such as the phone camera, phone vibrations and location services. This way, you can ensure that your customers can easily access your business website.

Determining the Specifics between Responsive Website and Mobile App

Responsive websites offer advantages that are beneficial to your business. The users can experience quick access to the browser as they load faster as compared to mobile app. This means that the users can easily find the content if your business is using responsive websites. This option is cheaper than developing mobile app that is why responsive website is ideal for small businesses. In addition, no approval process is required in using responsive website, thus the public can easily access your content. It is not also required to undergo QA process in order to get approval.

Mobile apps are more expensive as compared to responsive websites. The biggest advantage of this option is that it allows the business to connect directly to the mobile phone of the users any time. The users can also connect to the business website even without network or internet connection.

Considering the User’s Preference in choosing the Right Option to Use

After knowing the advantages and disadvantages of responsive websites and mobile apps, the next thing to pay attention with is the preference of the customers. If your customers want to obtain information easily, choosing a mobile website is ideal. If your customers visit your site to search for product or services and for entertainment, choosing the mobile app is the best option.

Additionally, you should also think about how reach and engagement works in responsive website and mobile apps. Considering the goal of your business in achieving mobile presence is another deciding factor. As long as you understand the strengths of both options and their relevance to your business you can ensure making the right decision. Indeed, the dilemma of choosing between these two options is reduced once you know your business goals.

Mobile penetration and the innovation in the internet have made online entrepreneurs to design their websites making it compatible with any mobile devices. This helps in increasing the visibility of online business. The problem is that mobile devices come in various screen sizes and online retailers should create or modify their sites to be responsive.

Responsive web design permits to re-size the web content according to the screen size of the device. The perception of responsive designing is to let the content fit to the screen size and not necessarily to its value. In order to adapt the evolution of technology, it is essential to create great content that can easily interact with different devices.

Structured Approach in Creating Content According to the Screen Size

Creating variation – Before creating content you should first recognize and understand the needs of the people why they are using these devices. This way you can write content that can be distributed to different channels. Variation is the key component of any content strategy. This is one way of providing information to your audience regardless of the device he or she is using.

Timing – The way people interact or appreciate the content changes constantly. Obviously, most people nowadays have the habit of browsing the mobile content upon waking up in the morning. Aside from that, some people use another device such as tablets in searching for purchases. In fact, the time spent online is divided into four media devices including smartphone, tablet, PC/laptop and television.

It is also important to know the content that works in different devices so that you can effectively create one. If you will create a content that would fit to any device, you should consider the time that you can grab and hold the attention of the readers. Considering the desktop, we know that this device keep us informed and productive. Likewise, all forms of content can work here, thus t allows presenting interactive and richer content. This gives the opportunity of taking advantage the larger screen and browser capabilities.

Mobile device works well and is ideal to use while commuting and dealing with traffic. This means that there is enough time to focus on small chunk content. People engage their time in catching up news and socials using the mobile device. Likewise, it can also be used in making critical purchases. Using the tablet keeps us entertained and most of the time engages in purchasing activities. Thus, the content that is suitable in this device is more on reviews, yet the review platform should be responsive.

When creating content you should think about your consumers and the mobile device that they are using. However, most people have been using devices in two different manners such as simultaneously and sequentially. In re-sizing the content you still need to consider the SEO benefits. Otherwise, if you will just re-size the content according to the size of the screen of the mobile device, there is a tendency to violate the standards of SEO.

To make sure that you can develop a successful mobile application, apart from meticulous planning, it is also important to have an effective decision when it comes to your mobile application budget.

These days for most businesses, mobile apps have become more powerful tools to attract the client or used as to streamline the operations. When it comes to the application, it is imperative to stick with the realistic budget to obtain the goal effectively.

Read on this article to know the top 5 decisions to keep in mind when developing the mobile application budget.

Right App Platform
The first thing that you have to keep in mind when deciding with your mobile application budget is by selecting the proper app platform that you can use to make this possible. Choose the right apps applicable for certain OS like Android or iOS. The web based apps which may include the server side mobile services and the hybrid applications wherein it is combined in web-based and native applications.

Analytics for Successful App
One of the common mistakes of many business owners is by cutting the cost of analytics. This is important aspect for you effectively reach your target audiences. You have to use 20 percent of the budget in analyzing the application according on the market potential and effectiveness. This will help you save in the future for the reason that you will be accurate in the application that will certainly work well in the audience.

Custom or Standard Mobile Application Design
You can select standard interface intended to your mobile application. This is a cheaper way instead of selecting the customized design. On the other hand, it may also range on what you may do with certain application. Moreover, you cannot also take the significance of branding, which is very imperative for mobile branding application that you make for your target audience.

Verify the Quality of Mobile Application
Verifying the quality of mobile application is one significant aspect that you have to keep in mind when it comes to developing the mobile application. You have to invest in order for you to obtain the best benefits or advantages mobile application to your business. It is important to check the quality of the application before you use such platform, so that it can be effectively implemented.

Application Marketing
You are also required to think about the right marketing cost for such endeavor. Some may select or develop the right marketing tactics or methods after developing the application, which is wring for the reason that most of your apps design may depend according to your marketing tactics and may indicate that you need higher cost as you change or update the applications that has already been developed.

The above discussed critical decisions to consider are very significant as this can certainly help you decide the best methods that you can use in your mobile application you wanted to develop for your business. Once you mastered these elements, expect to have a more successful business.

It gives me immense joy to share this news to all the well wishers of Rorko Technologies. We have been recognised as Top 25 website design and development companies in bangalore. I take this opportunity to thank our team and this recognition is because of our hard work and dedication.We at Rorko will continue to have #relentless atitude and innovate to give our clients the best internet based technology solutions. 2014 we plan to bring few more awesome solutions to help business matter online. 

Thank you
Parag Maste
Managing Director

When compared to the traditional way of web development, agile development seems to be a preferred choice for the masses. This is because of the simple reason that this methodology is not only easy to understand and implement but also produces quick results. As a consequence, the website that is under construction tends to transform rapidly as per the feedback shared by the client and the entire process helps produce a satisfying job.

Nowadays, what most companies do is that they try to create an exhaustive list of requirements, share the list in the form of a RFP (Request for Proposal) and then demand for a project plan along with the costs. In addition to that they also require a detailed breakdown and a milestone driven project plan with timelines. The agile methodology does not work in this fashion.

So why is agile development a preferred choice?

Unlike the traditional way of web development, agile methodology does not require you to gather all the requirements upfront. The reason why agile methodology is gaining popularity is because of the following reasons:

a) It helps produce results rapidly
b) A prototype can be created is lesser time
c) Feedback can be received at each stage of the project
d) The development methodology is highly customer centric
e) Risk is minimal
f) Chances of misunderstanding and confusion is eradicated
g) Planning and strategy is more clear

The agile methodology reduces risk

In case you are unclear whether or not your project is in sync with the requirements and may or may not turn out to be a success then it is best to adopt the agile approach. It helps reduce risk, allows you to gain feedback on a time to time basis and you also receive frequent guidance. Accordingly, you can look into priorities and/or change your approach.

The traditional way of web development does not allow you to change your approach as and when required and as a result priorities get stranded. Further, the proposition turns out to be costly and time taking since you need substantial amount of documentation and a lot of time in creating time estimates for completing the project.

The agile approach encourages changes and also helps you discover an important or essential requirement that you were not aware of and can now implement as you progress. What’s more, with the agile methodology, you can actually design and then develop at the same time. You need not have to wait for any test. In fact, you can test as you go, deploy at the same time and also gather feedback at each stage.

The agile development methodology helps take care of the two or three most essential needs as per the wish list shared. These are then built, developed and then deployed and then feedback is gathered on the same. This system allows you keep track of the most current needs or requirements.

While documenting requirements is a good practice but excessive documentation may lead to confusion and unnecessary wastage of time. Agile development helps you get rid of excessive documentation and keeps everything very simple. You can analyze and plan for the next few weeks and keep on track as per the agreed target date.

While documenting requirements is a good practice but excessive documentation may lead to confusion and unnecessary wastage of time. Agile development helps you get rid of excessive documentation and keeps everything very simple. You can analyze and plan for the next few weeks and keep on track as per the agreed target date.


With the introduction of Agile Methodology of web development, most clients seem to be satisfied with the end result and the overall turnaround time. If you as a development company have not adopted this methodology before then it is high time that you looked into it and see for yourself the kind of impressive results you can yield out of it.