Knowing the right Mobile Web Strategy is certainly the most important especially if you want to have a good presence in mobile web application. This is important because the number of people who are using mobile to browse the web is increasing every day. Read on to know the 5 steps to the perfect mobile web strategy.

1. Ease of Navigation

Speed is important for many visitors the users will expect that your web. Usually, users want a web that will load in just seconds especially on their mobile. That is why it is imperative to have a mobile website that can load fast. The mobile website must have the best navigation structure and loading speed. It is significant that the mobile viewers can reach you easily, so before publishing the website, it is very significant to test the website if it is easy to navigate. This is an important mobile web strategy that everyone should know.

2. Colors Options

The mobile websites should have simple layout themes and colors. It is better to pre-set the template. Try to know the right option applicable for your mobile to become more applicable. Try to mix and match the right themes and colors. Keep in mind that dark background with light or the other way around is effective. The colors should not be hard for the eyes of your readers. If you are not sure try to ask an expert web developer or designer.

3. Size of the Font

Mobile screens may vary according to size, which may depend according to the device that you are using. It is imperative to select the right text that is easy to read. One significant aspect to remember is that mobile users love speeds, so after selecting the proper color palette for the mobile website, make sure that the font size is readable and clear. Additionally, the font size must be compatible for any phone or smartphones. 14px is the default size of the font that you have to select.

4. Connecting with Social Media

Social media is one of the most popular platforms to promote product or services. That is why if you want to have an increased presence, it is imperative to tap the social media for the readers to share your website online. When they share your website to their social media accounts, it is a great way to be more popular on the web. Make sure that your website has “share”, “likes” or “comment” option. By this way, it can be an excellent opportunity to be connected in social media.

5. Goal of your Website!

On the top of your website, it is very essential to put the purpose of your website. You have to let your target audience know about the company more. By this way, the reader will understand your goal or aim.

In conclusion, mobile strategy is undeniably the best option to make sure that you can have a good presence in web mobile. This is a perfect option to help you make it despite of the competition.

Mobile penetration and the innovation in the internet have made online entrepreneurs to design their websites making it compatible with any mobile devices. This helps in increasing the visibility of online business. The problem is that mobile devices come in various screen sizes and online retailers should create or modify their sites to be responsive.

Responsive web design permits to re-size the web content according to the screen size of the device. The perception of responsive designing is to let the content fit to the screen size and not necessarily to its value. In order to adapt the evolution of technology, it is essential to create great content that can easily interact with different devices.

Structured Approach in Creating Content According to the Screen Size

Creating variation – Before creating content you should first recognize and understand the needs of the people why they are using these devices. This way you can write content that can be distributed to different channels. Variation is the key component of any content strategy. This is one way of providing information to your audience regardless of the device he or she is using.

Timing – The way people interact or appreciate the content changes constantly. Obviously, most people nowadays have the habit of browsing the mobile content upon waking up in the morning. Aside from that, some people use another device such as tablets in searching for purchases. In fact, the time spent online is divided into four media devices including smartphone, tablet, PC/laptop and television.

It is also important to know the content that works in different devices so that you can effectively create one. If you will create a content that would fit to any device, you should consider the time that you can grab and hold the attention of the readers. Considering the desktop, we know that this device keep us informed and productive. Likewise, all forms of content can work here, thus t allows presenting interactive and richer content. This gives the opportunity of taking advantage the larger screen and browser capabilities.

Mobile device works well and is ideal to use while commuting and dealing with traffic. This means that there is enough time to focus on small chunk content. People engage their time in catching up news and socials using the mobile device. Likewise, it can also be used in making critical purchases. Using the tablet keeps us entertained and most of the time engages in purchasing activities. Thus, the content that is suitable in this device is more on reviews, yet the review platform should be responsive.

When creating content you should think about your consumers and the mobile device that they are using. However, most people have been using devices in two different manners such as simultaneously and sequentially. In re-sizing the content you still need to consider the SEO benefits. Otherwise, if you will just re-size the content according to the size of the screen of the mobile device, there is a tendency to violate the standards of SEO.