Businesses and design teams that sculpt their creative output with the understanding that all devices and platforms are part of a single communication system will do well in engaging the consumer. After all, being accessible is a basic step but the most important one as everything else that is possible is based on this one.
Simple, Clean and Effective Design
Design for e-commerce sites is getting simple. Full screen images of good quality, are aesthetically pleasing and represent the service or product well. The image can also represent the values or the process of the company if that is a salience. There allowing for minimum text to play with the image and yet convey information as well as engage artistically.
Part of the design idea is to ensure that content on the site stays minimal and become accessible when need arises. The growing need of responsive sites for consumer bases that quickly moving to mobile devices has changed design trends on bigger screens such as desktops too. Menus and buttons are collapsible or appear when hovering over an image only.
This allows for the audience to engage with the creative content on the site fully while functionality is not compromised either.
Building on the previous two points, it must be clear that same content is being accessed on multiple screens. However, when not optimised for different screen sizes and resolutions, the experience of a customer or a potential customer on your site will not be good. This means low conversion rates and even worse high bounce rates because the consumer will not have the chance to know about you at all.
Design ideas must be thought through regarding how it appears and functions on multiple screen sizes and resolutions. This helps in the consumer having the same standard of experience s/he is used to regardless of device used to access site content. At the same uniformity betters tracking and engagement for the brand. You will be ready to optimise future interactions.
Content – Video Content
Visual content, especially video content, is growing in 2015. All popular social networking sites are encouraging native video platforms. This is because consumers engage more with creative visual content. your site is it has demos of services or products, or imaginative representations of the same you will do better to engage the audience and win their trust as your service is being seen by the audience. As with landing page full screen image idea, if process or ethics/values is your salience you can ensure that your consumer knows that with visual evidence. However, all content must be engaging and conversational instead of seeming preachy.
As you can see from the basic points covered, how consumers access content has become dynamic. Businesses and design teams that sculpt their creative output with the understanding that all of these devices and platforms as part of a single communication system will do well in engaging the consumer. After all, being accessible is a basic step but the most important one as everything else that is possible is based on this one.
If you are one of those persons who are confused between the term “user experience and usability”, you don’t need to worry since this is the best time for you to have a clear and better understanding about such terms. According to researches, there are several reasons why most people are confused when they read these two terms.
The first reason is that they fail to emphasize the relationship between user experience and usability and the second reason is almost all the posts are quite alike in nature. In order for you to be familiar about the relationship and difference between user experience and usability, here are some of the salient information and details that you should know.
- According to ISO Definition, usability is merely related with satisfaction, efficiency and effectiveness that will help the specified user to attain their specified goals in a certain environment while the user experience is associated with the entire aspects of user’s experience especially when it comes in interacting with the facility, environment, service and product.
- When it comes to website, the main intend of usability is to generate a website that is easy to utilize while the main intend of user experience is to make their respective user happy after using a certain website. Usability is also related with the ease in achieving their main goals while they are interacting with a particular website while the user experience is more concerned about the user’s way on how to perceive interaction with a certain website.
- In line with this, usability also involves employees who greatly influence the interface of website design while the user experience will require the seamless and collective effort on those employees from different department such as interface design, industrial and graphical design, marketing and engineering.
- It is true that user experience requires more time and effort to come up with the best possible results and the best results have a great impact in developing the relationship between the brand and the user.
It is a fact that usability has narrower concept compared to user experience since usability usually focus on the so called goal achievement especially when you are using a website. User experience can be a consequence of system performance, presentation, assistive capabilities and interactive behavior of interactive system. It simply means that the well known user experience is associated with various aspects such as usability, marketing, accessibility, HCI, ergonomics, design and human factors.
The alternative way in order for you to have an apparent and superior understanding about the relationship of user experience and usability is by simple subdividing the user experience into brand experience, desirability, usability and utility. By doing this, you will surely have a concrete understanding about the relationship and difference between user experience and usability. With all the information and details that are stated above, you can be sure that you can easily and quickly understand the real essence of user experience and usability particularly when it comes to the modern use of technology.