The ‘Phantom’ Update By Google and What Has Not Changed

What truly matters in the twenty first century world of marketing is that brands show up time and again and deliver consistently. How do brands show up? Well, they don’t. People who work at those companies turn up. In the digital age this means, that, digital touch points, the windows of your business are open and engaging.

If the buzz over the recent Google update to their search engine is anything to go by, many well known websites have ignored quality of content on their sites. At least according to this article; the update though sprung a surprise on most, the sites themselves that have paid a price have done so for not doing what they should have been doing all along.

This is a bit like the student in the class who tries to impress the teacher with whatever he knows rather than focus on learning the subject. Websites that do not constantly maintain their content and upgrade user experience will pay a price.

Forget trying to fool the algorithm, because that is not the real game at all. What you really want to achieve is build a community of people around your brand. The approach needs to change in order to achieve this.

Get rid of the excess baggage. Ensure there are no errors and all your links function the way they are supposed to. Ensure that the visitor to your website does not have to spend unnecessary effort to access information. For example, videos that play automatically demand higher speeds and slow down the experience.

Business sites especially will do well to ensure that the site is properly audited because what they risk is not just losing a few fans but a fall in KPIs that could be brutal for companies. Have the right intentions by ensuring you constantly focus on providing your community a better experience. That has been the name of the game in digital age if not even before that; and it has not changed.

Effective Designing E- commerce Sites For Your Business

Businesses and design teams that  sculpt their creative output with the understanding that all devices and platforms are part of a single communication system will do well in engaging the consumer. After all, being accessible is a basic step but the most important one as everything else that is possible is based on this one.

Simple, Clean and Effective Design

Design for e-commerce sites is getting simple. Full screen images of good quality, are aesthetically pleasing and represent the service or product well. The image can also represent the values or the process of the company if that is a salience. There allowing for minimum text to play with the image and yet convey information as well as engage artistically.

Ghost Buttons

Part of the design idea is to ensure that content on the site stays minimal and become accessible when need arises. The growing need of responsive sites for consumer bases that quickly moving to mobile devices has changed design trends on bigger screens such as desktops too. Menus and buttons are collapsible or appear when hovering over an image only.

This allows for the audience to engage with the creative content on the site fully while functionality is not compromised either.

Material Design 

Building on the previous two points, it must be clear that same content is being accessed on multiple screens. However, when not optimised for different screen sizes and resolutions, the experience of a customer or a potential customer on your site will not be good. This means low conversion rates and even worse high bounce rates because the consumer will not have the chance to know about you at all.
Design ideas must be thought through regarding how it appears and functions on multiple screen sizes and resolutions. This helps in the consumer having the same standard of experience s/he is used to regardless of device used to access site content. At the same uniformity betters tracking and engagement for the brand. You will be ready to optimise future interactions.

Content – Video Content

Visual content, especially video content, is growing in 2015. All popular social networking sites are encouraging native video  platforms. This is because consumers engage more with creative visual content. your site is it has demos of services or products, or imaginative representations of the same you will do better to engage the audience and win their trust as your service is being seen by the audience. As with landing page full screen image idea, if process or ethics/values is your salience you can ensure that your consumer knows that with visual evidence. However, all content must be engaging and conversational instead of seeming preachy.

As you can see from the basic points covered, how consumers access content has become dynamic. Businesses and design teams that  sculpt their creative output with the understanding that all of these devices and platforms as part of a single communication system will do well in engaging the consumer. After all, being accessible is a basic step but the most important one as everything else that is possible is based on this one.

Logo Designing and Trust Building

The logo is usually a touch point within touch points. The right logo and presentation can go a long way to bringing consumers to the interaction with a receptive attitude to your message. Approaching a logo design no longer is about getting an image that fits in the letterhead but is part of the larger project of building connections with your target community and representing the narrative of your business. It is usually these connections that direct the consumers back to your business desk when they are in need of a service or product you provide.

We at Rorko understand the need for a design that is versatile in order to perform across touch points. In today’s times creativity has the potential to trump budget size and our design approach strikes this balance to serve your objectives.

1. Cross-platform Integration

Consumption of information has become highly personalised but this does not necessarily mean it is always happening in the palm of the hand. With screen sizes ranging from 80” on smart TVs to 5” on smart phones, logos need to perform on various scales, literally and figuratively. This means that viewers have to find your representation uniformly recognisable on all these platforms. The importance of consistency across platforms to building confidence and loyalty in consumer with regard to a company cannot be overstated.

2. Representation Of The Larger Narrative

The design must be relevant to the project at hand as well represent the larger story-telling efforts. A logo efficiently binds various messages and platforms to a single point, your company. Hence its design must be an investment to ensure that it fits in the larger narrative that you wish to share with your intended audience.

3. Concept Driven

Keeping in mind the previous point a logo must begin from the story which it will represent. Hence, all the elements of design and presentation must strike this connection. Quantitative gains in a 21st century business is dependant on connections. Contextualizing the logo to the larger story and successfully presenting it, conveys your interest in building an honest relationship with your target audience based on the value addition your product/service provides.

4. Presentation in line with the rest of the design

The design once finalized must be presented in a manner that conforms with the user experience on all touch points the consumer interacts with the brand. Any inconsistency in this regard will communicate mixed signals to your potential customers making the task of building connections more difficult.

The Principles of Choosing Between Mobile App and Mobile Website

If you are planning to start a new business you need to decide whether you will use a mobile website or mobile app in promoting or marketing your business. However, there are several factors to consider before investing to any of this option. You should think about the accessibility, speed and cost of each option because these two are entirely different. It is important to decide according to your business needs.

The main concern in making a decision in choosing between mobile app and responsive website is the concept of making your content accessible to any mobile browsers. If you want it to be visible and accessible, then you should choose the responsive website. If not, you should select the mobile app.

If you will choose responsive website make sure that you have navigational user interface and stable internet connection. On the contrary, using the mobile app is accessible even without an internet connection. Likewise, the mobile app offers interactive user interface allowing the user to incorporate push navigations. The phone features of apps can be modified and updated such as the phone camera, phone vibrations and location services. This way, you can ensure that your customers can easily access your business website.

Determining the Specifics between Responsive Website and Mobile App

Responsive websites offer advantages that are beneficial to your business. The users can experience quick access to the browser as they load faster as compared to mobile app. This means that the users can easily find the content if your business is using responsive websites. This option is cheaper than developing mobile app that is why responsive website is ideal for small businesses. In addition, no approval process is required in using responsive website, thus the public can easily access your content. It is not also required to undergo QA process in order to get approval.

Mobile apps are more expensive as compared to responsive websites. The biggest advantage of this option is that it allows the business to connect directly to the mobile phone of the users any time. The users can also connect to the business website even without network or internet connection.

Considering the User’s Preference in choosing the Right Option to Use

After knowing the advantages and disadvantages of responsive websites and mobile apps, the next thing to pay attention with is the preference of the customers. If your customers want to obtain information easily, choosing a mobile website is ideal. If your customers visit your site to search for product or services and for entertainment, choosing the mobile app is the best option.

Additionally, you should also think about how reach and engagement works in responsive website and mobile apps. Considering the goal of your business in achieving mobile presence is another deciding factor. As long as you understand the strengths of both options and their relevance to your business you can ensure making the right decision. Indeed, the dilemma of choosing between these two options is reduced once you know your business goals.

5 Steps to the Perfect Mobile Web Strategy

Knowing the right Mobile Web Strategy is certainly the most important especially if you want to have a good presence in mobile web application. This is important because the number of people who are using mobile to browse the web is increasing every day. Read on to know the 5 steps to the perfect mobile web strategy.

1. Ease of Navigation

Speed is important for many visitors the users will expect that your web. Usually, users want a web that will load in just seconds especially on their mobile. That is why it is imperative to have a mobile website that can load fast. The mobile website must have the best navigation structure and loading speed. It is significant that the mobile viewers can reach you easily, so before publishing the website, it is very significant to test the website if it is easy to navigate. This is an important mobile web strategy that everyone should know.

2. Colors Options

The mobile websites should have simple layout themes and colors. It is better to pre-set the template. Try to know the right option applicable for your mobile to become more applicable. Try to mix and match the right themes and colors. Keep in mind that dark background with light or the other way around is effective. The colors should not be hard for the eyes of your readers. If you are not sure try to ask an expert web developer or designer.

3. Size of the Font

Mobile screens may vary according to size, which may depend according to the device that you are using. It is imperative to select the right text that is easy to read. One significant aspect to remember is that mobile users love speeds, so after selecting the proper color palette for the mobile website, make sure that the font size is readable and clear. Additionally, the font size must be compatible for any phone or smartphones. 14px is the default size of the font that you have to select.

4. Connecting with Social Media

Social media is one of the most popular platforms to promote product or services. That is why if you want to have an increased presence, it is imperative to tap the social media for the readers to share your website online. When they share your website to their social media accounts, it is a great way to be more popular on the web. Make sure that your website has “share”, “likes” or “comment” option. By this way, it can be an excellent opportunity to be connected in social media.

5. Goal of your Website!

On the top of your website, it is very essential to put the purpose of your website. You have to let your target audience know about the company more. By this way, the reader will understand your goal or aim.

In conclusion, mobile strategy is undeniably the best option to make sure that you can have a good presence in web mobile. This is a perfect option to help you make it despite of the competition.

Screen Size and Its Implications on WWW & Mobile

Mobile penetration and the innovation in the internet have made online entrepreneurs to design their websites making it compatible with any mobile devices. This helps in increasing the visibility of online business. The problem is that mobile devices come in various screen sizes and online retailers should create or modify their sites to be responsive.

Responsive web design permits to re-size the web content according to the screen size of the device. The perception of responsive designing is to let the content fit to the screen size and not necessarily to its value. In order to adapt the evolution of technology, it is essential to create great content that can easily interact with different devices.

Structured Approach in Creating Content According to the Screen Size

Creating variation – Before creating content you should first recognize and understand the needs of the people why they are using these devices. This way you can write content that can be distributed to different channels. Variation is the key component of any content strategy. This is one way of providing information to your audience regardless of the device he or she is using.

Timing – The way people interact or appreciate the content changes constantly. Obviously, most people nowadays have the habit of browsing the mobile content upon waking up in the morning. Aside from that, some people use another device such as tablets in searching for purchases. In fact, the time spent online is divided into four media devices including smartphone, tablet, PC/laptop and television.

It is also important to know the content that works in different devices so that you can effectively create one. If you will create a content that would fit to any device, you should consider the time that you can grab and hold the attention of the readers. Considering the desktop, we know that this device keep us informed and productive. Likewise, all forms of content can work here, thus t allows presenting interactive and richer content. This gives the opportunity of taking advantage the larger screen and browser capabilities.

Mobile device works well and is ideal to use while commuting and dealing with traffic. This means that there is enough time to focus on small chunk content. People engage their time in catching up news and socials using the mobile device. Likewise, it can also be used in making critical purchases. Using the tablet keeps us entertained and most of the time engages in purchasing activities. Thus, the content that is suitable in this device is more on reviews, yet the review platform should be responsive.

When creating content you should think about your consumers and the mobile device that they are using. However, most people have been using devices in two different manners such as simultaneously and sequentially. In re-sizing the content you still need to consider the SEO benefits. Otherwise, if you will just re-size the content according to the size of the screen of the mobile device, there is a tendency to violate the standards of SEO.

10 Ways to Improve User Experience for Mobile

Enhancing the user experience for mobile is very significant in order for your app to become more recognized. This is essential especially for the app developers and makers who wanted their app to become a big hit.

1. Prioritize
You have to know the significance to prioritize. This is important to have the right presence in web mobile. Know how to present the proper information that is associated to your target audience. It would be best to offer them according to their needs and wants.

2. Mobile Functionality
Always give the users the right reason to effectively use your app. This is helpful and useful information that you need to remember on how to improve the user experience for mobile application that you will provide.

3. Localize Your App
Localizing your app is also a vital aspect that can improve the user interface for mobile. If your business is locally based, it will certainly be useful to have a personalized content according to the user’s physical location. You have to be creative to make the proper application that your target audience will appreciate.

4. Know the Basics
Know the basic is important for an effective and enhanced user interface for mobile. Be sure to include the best features for your app that the user can enjoy. Having the best app that offers interesting feature is a must.

5. Customize
When a certain user sign-in to your mobile app, be sure that the experience of the users are smooth. The mobile app should provide the best settings and features that will benefit the user. User loves to have a personalized application, wherein they can able to customize the application according to their needs or requirements.

6. Easy Navigation
In order to enhance the user experience, be sure to have an app that is easy to navigate. Although design is imperative, the user usually wants an app wherein they can easily navigate it. Apps that are difficult to navigate will not succeed.

7. Less Action
Too much action can be tiring and not appealing to the user. If you want them to say yes, just present few clicks. Some applications for mobile require more action, which is not great especially if you want to improve the user experience.

8. Easy to Use
The apps that you will create should be easy to use or compatible to any mobile device. Remember that not all smartphones have an advanced features, so be sure to make an app that is mobile-friendly.

9. Offer Clues
Let the user know more about you or other services that you may offer. Giving them the idea or clue about your company is an effective way for them to trust you more. When providing clues, it should be short but concise.

10. Catchy
The effective way on how you can enhance the user experience is by creating an interesting and catchy app. Boring and dry mobile application is not appealing for the users. First impression last, so be sure that is catchy and interesting.

5 Critical Decisions to Consider When Developing Your Mobile Application Budget

To make sure that you can develop a successful mobile application, apart from meticulous planning, it is also important to have an effective decision when it comes to your mobile application budget.

These days for most businesses, mobile apps have become more powerful tools to attract the client or used as to streamline the operations. When it comes to the application, it is imperative to stick with the realistic budget to obtain the goal effectively.

Read on this article to know the top 5 decisions to keep in mind when developing the mobile application budget.

Right App Platform
The first thing that you have to keep in mind when deciding with your mobile application budget is by selecting the proper app platform that you can use to make this possible. Choose the right apps applicable for certain OS like Android or iOS. The web based apps which may include the server side mobile services and the hybrid applications wherein it is combined in web-based and native applications.

Analytics for Successful App
One of the common mistakes of many business owners is by cutting the cost of analytics. This is important aspect for you effectively reach your target audiences. You have to use 20 percent of the budget in analyzing the application according on the market potential and effectiveness. This will help you save in the future for the reason that you will be accurate in the application that will certainly work well in the audience.

Custom or Standard Mobile Application Design
You can select standard interface intended to your mobile application. This is a cheaper way instead of selecting the customized design. On the other hand, it may also range on what you may do with certain application. Moreover, you cannot also take the significance of branding, which is very imperative for mobile branding application that you make for your target audience.

Verify the Quality of Mobile Application
Verifying the quality of mobile application is one significant aspect that you have to keep in mind when it comes to developing the mobile application. You have to invest in order for you to obtain the best benefits or advantages mobile application to your business. It is important to check the quality of the application before you use such platform, so that it can be effectively implemented.

Application Marketing
You are also required to think about the right marketing cost for such endeavor. Some may select or develop the right marketing tactics or methods after developing the application, which is wring for the reason that most of your apps design may depend according to your marketing tactics and may indicate that you need higher cost as you change or update the applications that has already been developed.

The above discussed critical decisions to consider are very significant as this can certainly help you decide the best methods that you can use in your mobile application you wanted to develop for your business. Once you mastered these elements, expect to have a more successful business.

The Relationship and Difference between User Experience and Usability

If you are one of those persons who are confused between the term “user experience and usability”, you don’t need to worry since this is the best time for you to have a clear and better understanding about such terms. According to researches, there are several reasons why most people are confused when they read these two terms.

The first reason is that they fail to emphasize the relationship between user experience and usability and the second reason is almost all the posts are quite alike in nature. In order for you to be familiar about the relationship and difference between user experience and usability, here are some of the salient information and details that you should know.

  • According to ISO Definition, usability is merely related with satisfaction, efficiency and effectiveness that will help the specified user to attain their specified goals in a certain environment while the user experience is associated with the entire aspects of user’s experience especially when it comes in interacting with the facility, environment, service and product.
  • When it comes to website, the main intend of usability is to generate a website that is easy to utilize while the main intend of user experience is to make their respective user happy after using a certain website. Usability is also related with the ease in achieving their main goals while they are interacting with a particular website while the user experience is more concerned about the user’s way on how to perceive interaction with a certain website.
  • In line with this, usability also involves employees who greatly influence the interface of website design while the user experience will require the seamless and collective effort on those employees from different department such as interface design, industrial and graphical design, marketing and engineering.
  • It is true that user experience requires more time and effort to come up with the best possible results and the best results have a great impact in developing the relationship between the brand and the user.

It is a fact that usability has narrower concept compared to user experience since usability usually focus on the so called goal achievement especially when you are using a website. User experience can be a consequence of system performance, presentation, assistive capabilities and interactive behavior of interactive system. It simply means that the well known user experience is associated with various aspects such as usability, marketing, accessibility, HCI, ergonomics, design and human factors.

The alternative way in order for you to have an apparent and superior understanding about the relationship of user experience and usability is by simple subdividing the user experience into brand experience, desirability, usability and utility. By doing this, you will surely have a concrete understanding about the relationship and difference between user experience and usability. With all the information and details that are stated above, you can be sure that you can easily and quickly understand the real essence of user experience and usability particularly when it comes to the modern use of technology.

Top 25 website design and development companies in bangalore

It gives me immense joy to share this news to all the well wishers of Rorko Technologies. We have been recognised as Top 25 website design and development companies in bangalore. I take this opportunity to thank our team and this recognition is because of our hard work and dedication.We at Rorko will continue to have #relentless atitude and innovate to give our clients the best internet based technology solutions. 2014 we plan to bring few more awesome solutions to help business matter online. 

Thank you
Parag Maste
Managing Director
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