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A single webpage created to fulfill the focused objective. It can be used for a couple different purposes, pay per click/marketing campaigns and search engine optimization. Using landing pages for pay per click and marketing campaigns can help determine a campaign’s effectiveness. Landing pages are designed to show up naturally in organic search engine listings. It nearly provides better conversion rates than directing all traffic to the home page. Landing pages regardless of their purpose are used to give visitors exactly what they are looking for immediately upon entering your site and help the site owner to better track website statistics