Businesses and design teams that sculpt their creative output with the understanding that all devices and platforms are part of a single communication system will do well in engaging the consumer. After all, being accessible is a basic step but the most important one as everything else that is possible is based on this one.
Simple, Clean and Effective Design
Design for e-commerce sites is getting simple. Full screen images of good quality, are aesthetically pleasing and represent the service or product well. The image can also represent the values or the process of the company if that is a salience. There allowing for minimum text to play with the image and yet convey information as well as engage artistically.
Part of the design idea is to ensure that content on the site stays minimal and become accessible when need arises. The growing need of responsive sites for consumer bases that quickly moving to mobile devices has changed design trends on bigger screens such as desktops too. Menus and buttons are collapsible or appear when hovering over an image only.
This allows for the audience to engage with the creative content on the site fully while functionality is not compromised either.
Building on the previous two points, it must be clear that same content is being accessed on multiple screens. However, when not optimised for different screen sizes and resolutions, the experience of a customer or a potential customer on your site will not be good. This means low conversion rates and even worse high bounce rates because the consumer will not have the chance to know about you at all.
Design ideas must be thought through regarding how it appears and functions on multiple screen sizes and resolutions. This helps in the consumer having the same standard of experience s/he is used to regardless of device used to access site content. At the same uniformity betters tracking and engagement for the brand. You will be ready to optimise future interactions.
Content – Video Content
Visual content, especially video content, is growing in 2015. All popular social networking sites are encouraging native video platforms. This is because consumers engage more with creative visual content. your site is it has demos of services or products, or imaginative representations of the same you will do better to engage the audience and win their trust as your service is being seen by the audience. As with landing page full screen image idea, if process or ethics/values is your salience you can ensure that your consumer knows that with visual evidence. However, all content must be engaging and conversational instead of seeming preachy.
As you can see from the basic points covered, how consumers access content has become dynamic. Businesses and design teams that sculpt their creative output with the understanding that all of these devices and platforms as part of a single communication system will do well in engaging the consumer. After all, being accessible is a basic step but the most important one as everything else that is possible is based on this one.