Magento has pretty much taken over the ecommerce technology space. You get the benefit of a much more customer friendly interface but the power of having your own flexible solution.Magento is robust, scalable, rich in features and user friendly. In today’s competitive business scenario, Magneto is being the need for all online businesses as it has multi features and also the control over these features. If you want to operate your online business with great control and with great flexibility then Magento can help you a lot. It has ecommerce features that in that past would have cost prohibitive. Magento has flexible pricing option which also generates great leads in marketing and sales.